Traditional marketing which includes public relations, advertising, corporate communications and branding belong to the old order of things. Many people in traditional marketing roles are operating in a dying model. In fact, as if to put salt to injury, there is a blue chip company that is working round the clock to produce the first television that will enable its viewers to fast forward commercial adverts to resume to the programme they were watching earlier.
Advertisements on television, radios have been viewed as intrusive for a very long time and therefore people have stopped paying attention to them. If you do not believe me, I will present some factual evidence in a bid to convince you, that we are living in a new era of marketing.
First, there is a saying that goes "As the west goes so does the world" and nothing could be further from the truth. When you visit these rich economies of the world the first thing you will notice is that people are always gazing on their smart phones. Newspapers, Televisions are almost becoming irrelevant sources of information because through your smart phone you get information almost in real-time. Social media is no respecter of geographical distance and therefore a person in America and another in Africa are treated to the same piece of information.
Second, when targeting consumers via social media, it's almost a commandment to craft a buyer's persona for your organization or brand. This will guide your online visitor through the internet marketing funnel. The goal of any social media marketer should be to turn the online visitor into a credible lead then graduate him or her into a customer and finally ensure he or she becomes a promoter of your products or services. This is what is referred to as the internet marketing methodology.
Third, emotional connectivity in social media is a necessity. Customers want to feel cared for by their chosen brand. Alphonse Karr put it this way "The more things change the more they stay the same". It does not matter the level of technological advancement that human beings come up with at the very core there is still an innate desire to feel loved, appreciated and respected.
Lastly, social media has given your customers a voice. The days of churning substandard products and services and then coming up with sophisticated marketing campaigns and event sponsorship are long gone. Social media has welcomed the era of delighting the customer in order to keep them and turn them into brand ambassadors. The first people to rope in to your social network circle are your employees because marketing has ceased to become a reserve of a few marketing employees that are employed by the organization. If you are a marketer and you can make these strides you will eventually reap the benefits.
Article Source: http://EzineArticles.com/?expert=Carolyne_N_Mwangi
Traditional marketing which includes public relations, advertising, corporate communications and branding belong to the old order of things. Many people in traditional marketing roles are operating in a dying model. In fact, as if to put salt to injury, there is a blue chip company that is working round the clock to produce the first television that will enable its viewers to fast forward commercial adverts to resume to the programme they were watching earlier.
Advertisements on television, radios have been viewed as intrusive for a very long time and therefore people have stopped paying attention to them. If you do not believe me, I will present some factual evidence in a bid to convince you, that we are living in a new era of marketing.
First, there is a saying that goes "As the west goes so does the world" and nothing could be further from the truth. When you visit these rich economies of the world the first thing you will notice is that people are always gazing on their smart phones. Newspapers, Televisions are almost becoming irrelevant sources of information because through your smart phone you get information almost in real-time. Social media is no respecter of geographical distance and therefore a person in America and another in Africa are treated to the same piece of information.
Second, when targeting consumers via social media, it's almost a commandment to craft a buyer's persona for your organization or brand. This will guide your online visitor through the internet marketing funnel. The goal of any social media marketer should be to turn the online visitor into a credible lead then graduate him or her into a customer and finally ensure he or she becomes a promoter of your products or services. This is what is referred to as the internet marketing methodology.
Third, emotional connectivity in social media is a necessity. Customers want to feel cared for by their chosen brand. Alphonse Karr put it this way "The more things change the more they stay the same". It does not matter the level of technological advancement that human beings come up with at the very core there is still an innate desire to feel loved, appreciated and respected.
Lastly, social media has given your customers a voice. The days of churning substandard products and services and then coming up with sophisticated marketing campaigns and event sponsorship are long gone. Social media has welcomed the era of delighting the customer in order to keep them and turn them into brand ambassadors. The first people to rope in to your social network circle are your employees because marketing has ceased to become a reserve of a few marketing employees that are employed by the organization. If you are a marketer and you can make these strides you will eventually reap the benefits.
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